If you ask anyone in the marketing industry: “what’s the best way to sell a product?” chances are, they’ll all tell you the same thing. Understand how your consumer thinks.
As a marketing professional herself, Debbie Glasman’s entire career relies upon her ability to comprehend different viewpoints, a career choice reflective of her own personal love for international immersion and interacting with as many diverse opinions as possible.
Discovering Her Passion of Marketing
Debbie’s family is originally from Argentina and she was born in the U.S. where she lived until turning 14. At that point, Debbie’s father had been transferred to Brazil for work and she finished her high school education abroad. That’s where her love of international study began. Debbie then went to Europe for college, attending IE University in Madrid.
After graduating IE in 2015 with a degree in Marketing, Debbie was on the move again. She set her sights on working abroad, drawn to understanding people’s points of view and keen to immerse herself in a new place. With this philosophy in mind, she began her professional career working at Kimberly Clark Peru for a year as a Trade Marketing Analyst. However, she wished to pursue a job that was more strategic, and ended up picking a job at BMC Strategic Innovation in Buenos Aires. At BMC, she was happy to work on a global team but eventually wanted to transition back over to the client side of things and back to the US. She was attracted to the level of innovation in the U.S., specifically in the tech industry.
Debbie believed that the best way to enter the US job market was by pursuing her MBA stateside. She ended up posting in an expat facebook group and studied for the GMAT for 5 months. Studying for the GMAT while maintaining a full time job is no easy feat, and for Debbie, time management was tricky to master. Arriving home after an exhausting day at work and sitting down to study is extremely taxing, but Debbie kept her larger goals in mind in order to motivate and position herself for success.
Debbie’s advice to prospective MBA candidates: if you are thinking of applying to business school, give yourself as much time as possible to prepare. If you are studying in addition to working a full-time job, it is likely that you may have to take GMAT under stressful conditions. The earlier you are able to prepare, the better. One thing to remember is that your GMAT score is good for 5 years after you take the exam.
Kellogg – The Perfect Fit
After researching different U.S. MBA programs, Debbie found her perfect fit that would allow her to reach her full potential: Northwestern’s Kellogg School of Business. Kellogg provided Debbie with all of the resources she needed to excel: a strong marketing program as well as a cohort of active alumni who were keen to help MBA candidates succeed. Debbie was also attracted to Kellogg’s collaborative student culture and was excited to again be surrounded by classmates from so many different backgrounds.
Her time at Kellogg proved just how important community was to Debbie. She appreciated how her classmates were so willing to help one another and broke the mold of a typical cutthroat business school environment, for example through interview prep or resume edits. The Kellogg alumni were always willing to converse as well. Ultimately, Debbie fit right in with the type of student Kellogg values: motivated, intelligent, and collaborative. It’s a social school with many areas of expertise, namely marketing, tech, and consulting, but one of the best features of Kellogg is their emphasis on social impact and community engagement. They truly strive for their students to fulfill their true potential, and in turn they don’t charge for club membership as many other business schools do.
Debbie has definitely made her mark in her Kellogg MBA class and she holds many roles on campus. She is proud to serve on the executive committee of the Kellogg Marketing Club. Her role centers around bringing events to students about marketing industry insights. One of her recent achievements was being able to bring a professor to a 300 person virtual presentation seminar this past semester. Outside of her involvement in the Marketing Club, Debbie is also proud to hold roles in Kellogg Hispanic Management Association as VP of Community Engagement and is a member of the K Latem Club as well. These clubs promote community among members, celebrating culture as well as providing networking opportunities for students.
Outside of her already impressive campus involvement, Debbie is making great strides in her career. Debbie recently started an 11 week internship at Amazon as a Senior Project Manager. She is currently in week 4 of the Retail Leadership Development Program and is enjoying being exposed to tech.
Take a look at the video below to hear Debbie talk about the GMAT and Admissions experience.